About ROOTED HAIR CO.

At Rooted Hair Co., our goal is to provide stylists with the tools to deliver the most seamless, customized results for every client.

Created by stylists, for stylists, we understand that natural hair color is rarely just one shade. That’s why our hair is designed to be mixed and customized, allowing you to blend multiple shades together for the most natural, dimensional finish.

Our Genius Wefts are packaged in convenient 25g packs, giving you complete flexibility to customize every installation based on your client’s unique needs.

Recommended Hair Amounts

• 125g (5 packs): Ideal for most clients seeking a full installation with length and thickness.
• 150g (6 packs): Recommended for clients with thicker hair or those wanting additional fullness.
• 150–200g (6–8 packs): Best for clients with very thick hair or those desiring maximum volume.

Because every client is different, the total amount of hair needed will vary depending on their natural density, desired length, and overall fullness goals. Our 25g packaging ensures you’re able to order exactly what you need—creating a more customized experience while minimizing unnecessary waste.

All pricing displayed on our website reflects retail pricing.

Are you a licensed cosmetologist? We’d love to partner with you! Create a PRO Account to unlock exclusive wholesale pricing and stylist-only benefits.

We’re passionate about partnering with stylists and providing the support you need to grow your business. Fill out our contact form or send us a DM on Instagram, and we’ll get your account approved so you can start shopping with your professional discoun