ABOUT US
**About Us: Rooted - Celebrating the Essence of African Beauty**
Welcome to Rooted, where we believe that beauty is deeply intertwined with the rich tapestry of African heritage. Founded by two passionate African women, Rooted was born from a shared vision to celebrate and honor the natural beauty of African hair through high-quality extensions that empower and inspire.
**Our Origin Story:**
Rooted finds its roots in the diverse landscapes of Africa, where beauty is as abundant and varied as the continent itself. Growing up, our founders were captivated by the endless possibilities of African hair, from its luscious curls to its intricate braids, each style telling a unique story of culture and identity.
Driven by a desire to share this beauty with the world, our founders embarked on a journey to create a brand that celebrates the essence of African beauty in all its forms. Drawing inspiration from their own experiences and cultural heritage, they meticulously crafted Rooted to embody the spirit of confidence, elegance, and authenticity.
**Our Mission:**
At Rooted, our mission is to redefine beauty standards and empower individuals to embrace their natural hair journey with pride and confidence. We believe that every strand of hair tells a story, and we are committed to providing premium extensions that enhance and elevate your unique beauty.
**Our Products:**
Rooted offers a curated selection of African hair extensions that capture the essence of natural beauty. From luxurious coils to voluminous curls, our extensions are meticulously crafted to blend seamlessly with your own hair, allowing you to express yourself with effortless elegance.
**Our Commitment:**
As a brand rooted in African heritage, we are committed to promoting sustainability, ethical sourcing, and inclusivity in everything we do. We partner with local artisans and suppliers to ensure that our products are ethically sourced and produced, supporting communities across the continent.
**Join the Rooted Community:**
We invite you to join us on a journey of self-discovery and self-expression. Whether you're embracing your natural curls or experimenting with new styles, Rooted is here to support you every step of the way.
**Together, let's celebrate the beauty of African hair and embrace the power of our roots. Welcome to Rooted, where beauty begins.**
Thank you for choosing Rooted.
Sincerely,
THANDIE AND THEMBI
Rooted Co-Founders
Welcome to Rooted, where we believe that beauty is deeply intertwined with the rich tapestry of African heritage. Founded by two passionate African women, Rooted was born from a shared vision to celebrate and honor the natural beauty of African hair through high-quality extensions that empower and inspire.
**Our Origin Story:**
Rooted finds its roots in the diverse landscapes of Africa, where beauty is as abundant and varied as the continent itself. Growing up, our founders were captivated by the endless possibilities of African hair, from its luscious curls to its intricate braids, each style telling a unique story of culture and identity.
Driven by a desire to share this beauty with the world, our founders embarked on a journey to create a brand that celebrates the essence of African beauty in all its forms. Drawing inspiration from their own experiences and cultural heritage, they meticulously crafted Rooted to embody the spirit of confidence, elegance, and authenticity.
**Our Mission:**
At Rooted, our mission is to redefine beauty standards and empower individuals to embrace their natural hair journey with pride and confidence. We believe that every strand of hair tells a story, and we are committed to providing premium extensions that enhance and elevate your unique beauty.
**Our Products:**
Rooted offers a curated selection of African hair extensions that capture the essence of natural beauty. From luxurious coils to voluminous curls, our extensions are meticulously crafted to blend seamlessly with your own hair, allowing you to express yourself with effortless elegance.
**Our Commitment:**
As a brand rooted in African heritage, we are committed to promoting sustainability, ethical sourcing, and inclusivity in everything we do. We partner with local artisans and suppliers to ensure that our products are ethically sourced and produced, supporting communities across the continent.
**Join the Rooted Community:**
We invite you to join us on a journey of self-discovery and self-expression. Whether you're embracing your natural curls or experimenting with new styles, Rooted is here to support you every step of the way.
**Together, let's celebrate the beauty of African hair and embrace the power of our roots. Welcome to Rooted, where beauty begins.**
Thank you for choosing Rooted.
Sincerely,
THANDIE AND THEMBI
Rooted Co-Founders